Below is the video released with new SPECTRE clips which took young Sam "20 minutes" to compose ...
With every generation we like a style of music when growing up the only Bond single I ever brought was Live And Let Die - I was not a fan of Paul McCartney & Wings but for a pop song I enjoyed the brash & exciting orchestrations of George Martin. When playing repeated in my bedroom my parents probably thought 'What is that ?' My mum preferred the style of Matt Monroe & my dad probably Tom Jones - both Bond singers. As a bit of a romantic, I would still choose Louis Armstrong's We Have All The Time In The World to dance with a loved one.
So now older not sure wiser I'm sadly not a fan of Sam's singing style, sorry however well it works with SPECTRE's opening titles. Never heard any of his previous songs catalogue like with Adele but I still believe her style with Skyfall appealed to a wider audience.
Found Sam's lyrics online and still to understand the meaning, perhaps one day. Never written a song in my life so I'm no lyricist but as a Bond fan I would have liked to have seen a few Bondian references apart from like "never shoot to miss".
I came up with a few lines - one from Thunderball and another used in SPECTRE trailer so ...
When I look I see the spectre in your eyes
and you know I was there all of the time
So for us the writing's on the wall
Hey just a thought !